Oval Crew 40+
project overview
Oval Crew 40+ is a fitness initiative designed specifically for individuals aged 40–65, addressing concerns around joint safety, consistency, recovery, and motivation. The program was built around real audience insights, emphasizing injury prevention, community support, and beginner-friendly structured training.
Oval Crew 40+ is a fitness initiative designed specifically for individuals aged 40–65, addressing concerns around joint safety, consistency, recovery, and motivation. The program was built around real audience insights, emphasizing injury prevention, community support, and beginner-friendly structured training.
project type
Social Media Creatives
Packaging Design
year
2025
2024
my role
Designer
Lead Brand Designer
client
Ovalcrew
brew can co.
Visual Identity
THE COLOUR PALETTE
Hex #B7DD59
Hex #0C1B2E
Hex #1B1B1B
Hex #F0FFCB
Hex #CDD5BA
Hex #353B23
The colour palette was derived from the brand’s existing T-shirt design to maintain visual consistency and brand continuity.
The colour palette was derived from the brand’s existing T-shirt design to maintain visual consistency and brand continuity.
THE TYPOGRAPHY
HEADLINE FONT
Passion One Black
Passion One Black
BUILT FOR ADULTS 40+
BUILT FOR ADULTS 40+
SUBHEADLINE FONT
Europa Grotesk SH Bold
Europa Grotesk SH Bold
Never too old to start!
Never too old to start!
BODY FONT
League Spartan
League Spartan
Launching our program designed specifically for adults 40+ who want to stay strong, pain-free, and confident without risking injury or stepping into an intimidating gym environment
Launching our program designed specifically for adults 40+ who want to stay strong, pain-free, and confident without risking injury or stepping into an intimidating gym environment
Social Creatives
