SOL
SOL
project overview
SOL is an emerging sustainable apparel brand focused on mindful production, thoughtful material choices, and creating timeless wardrobe essentials. Within its first year, the young brand gained recognition in the fashion space and was featured in ELLE India 2025.
For this project, I created a custom illustration of the founders that visually narrates the moment of discovering and naming the brand SOL. The illustration captures the spirit and meaning behind the name while reflecting the brand’s ethos of sustainability, craftsmanship, and conscious materiality.
SOL is an emerging sustainable apparel brand focused on mindful production, thoughtful material choices, and creating timeless wardrobe essentials. Within its first year, the young brand gained recognition in the fashion space and was featured in ELLE India 2025.
For this project, I created a custom illustration of the founders that visually narrates the moment of discovering and naming the brand SOL. The illustration captures the spirit and meaning behind the name while reflecting the brand’s ethos of sustainability, craftsmanship, and conscious materiality.
project type
Illustration
Packaging Design
year
2026
2024
my role
Illustrator
Lead Brand Designer
client
SOL
brew can co.
WHAT IS SOL?
SOL is a contemporary sustainable apparel brand focused on mindful production, conscious material choices, and creating timeless everyday clothing. Founded with the intent to rethink wardrobe essentials, the brand emphasizes quality, transparency, and a slower approach to fashion.
SOL is a contemporary sustainable apparel brand focused on mindful production, conscious material choices, and creating timeless everyday clothing. Founded with the intent to rethink wardrobe essentials, the brand emphasizes quality, transparency, and a slower approach to fashion.
Sustainable
Handcrafted
Empowering Artisans
Minimalist
WHAT DID THEY NEED?
The founders of SOL approached me to create a custom illustration that could visually represent them as the origin of the brand. The artwork needed to capture the moment of discovering and naming SOL, reflecting the meaning behind the word and the ethos the brand stands for. It was designed to be printed centrally on the cloth bags given to customers with their purchases, allowing the artwork to become part of the brand’s physical experience.
The founders of SOL approached me to create a custom illustration that could visually represent them as the origin of the brand. The artwork needed to capture the moment of discovering and naming SOL, reflecting the meaning behind the word and the ethos the brand stands for. It was designed to be printed centrally on the cloth bags given to customers with their purchases, allowing the artwork to become part of the brand’s physical experience.
THE PROCESS
The project began with rough draft sketches exploring the composition requested by the founders, Through discussion and refinement, the direction evolved to better reflect the story they wanted to tell. The final illustration was developed to capture the spirit of SOL, incorporating elements that reference materiality, nature, and the brand’s connection to mindful production.
Since the artwork was to be printed on cloth bags, the illustration was designed using only two colors from the brand palette to suit the printing process.
The project began with rough draft sketches exploring the composition requested by the founders, Through discussion and refinement, the direction evolved to better reflect the story they wanted to tell. The final illustration was developed to capture the spirit of SOL, incorporating elements that reference materiality, nature, and the brand’s connection to mindful production.
Since the artwork was to be printed on cloth bags, the illustration was designed using only two colors from the brand palette to suit the printing process.
Hex #987E60
Hex #E6DBC6
sketches exploring the composition requested by the founders
sketches exploring the composition requested by the founders
sketches reflecting the spirit of the brand
sketches reflecting the spirit of the brand
